KIA PARTNERS ARTHOUSE FOR AN AFFORDABLE ART AUCTION, SHOWCASES AFRICA’S PROMINENT ARTISTS

In
a bid to bring the most affordable art auction to the teeming
enthusiasts of creativity and ingenuity, Arthouse is showcasing a
collection of seasoned and contemporary works of art by emerging
artists, modern masters, and Africa’s most prominent artists at the
Affordable Art Auction slated for Saturday the 11th of
February. The event is aimed at attracting seasoned collectors and
first-time buyers to avail the opportunity of owning an artwork at an
affordable price with all artworks estimated below One million Naira.

Kia has over the years partnered Arthouse to present a meld of astonishingly curated works of art and beautifully
designed cars that makes its showroom a destination for collectors and
enthusiasts of not just cars, but also modern art and design. In this
edition, the collections are all scaled to a more affordable and
accessible price point to allow many an art enthusiast own striking
artwork with in-depth emotional connection that accentuates their love
for art. 

The
Affordable Art Auction aims to engage emerging markets and the rise of a
new collector base. ”We particularly look to focus on building a
network of local clients to create a more self-sufficient market, and we
hope that the auction will attract both seasoned collectors and
first-time buyers. This edition of the Affordable Art Auction showcases
emerging artists, many of whom are being presented at auction for the
first time, alongside leading modern masters and Africa’s most prominent
artists —all scaled to a more affordable and accessible price point.
Through this auction, we seek to open more opportunities for artists in
Nigeria to sell their work and create new audiences to appreciate and
interact with contemporary African art” Kavita Chellarams, CEO, Arthouse
Contemporary Limited.

One
of the facets of Kia Motors Nigeria business operations that really
differentiate it from other industry players is the adjoining synergy
between the aesthetics of its car designs and partnering with Arthouse
to host exhibitions of contemporary artworks curated by Africa’s widely
renowned and seasoned artists. “Our partnership with Arthouse
contemporary in the affordable art auction is an extension of
our appreciable passion for creativity,” explains Sandeep Malhotra,
Chief Commercial Officer, Kia Motors Nigeria. And that birthed the
partnership with Arthouse contemporary to constantly bring to the fore a
collection of art that appeals to emotions and stirs passion.

The
art auction will be heralded by a preview party, tagged ‘ART NIGHT
OUT’, taking place on Thursday, February 9th, 6-9 PM at the Kia Showroom
on the highbrow Adeola Odeku Street, Lagos Island. The attendees of
this party will have a sneak peak of the artworks to be auctioned on
Saturday, February, 11th. The auction promises to present prominent artworks and
 a rare opportunity for the people to relish in the alluring works of art that will be on exhibition for auction and will commence at exactly 4 pm on Saturday at the Kia Showroom.
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