Domestic market drive: Heritage Bank sponsors Season-3 of Bukas and Joints

In a bid to promote local foods and strengthen the domestic market, Heritage
Bank Plc, Nigeria’s Most Innovative Banking Services Provider has
sponsored Season-3 of Bukas & Joints, hosted by Olisa Adibua, a
respected media personality in the African continent. 

R-L:
Jonathan Adegbite, Head Brand Management of Heritage Bank Plc; Ayodele
Ajayi, Team Member, Content Management; Ozena Utulu, Team Member, Brand
Compliance; Olisa Adibua – Host – Bukas & Joints; and Biola Alabi-
Managing Partner Biola Alabi Media/ Executive Producer – Bukas &
Joints, during the launching of the screening of Season-3 of Bukas &
Joint, sponsored by Heritage Bank, yesterday.
The
launching of the screening of the Season-3 television food show in
Lagos on Wednesday was a well-attended media event organised by Biola
Alabi Media, the producers of the programme in collaboration with
Heritage Bank.
The
featuring of the event will start screening on African Independent
Television (AIT) on Sunday, February 5, 2017 at 7p.m to 7.30p.m.

The
Season-3 was screened in Enugu in the South East and Abuja, the Federal
Capital Territory (FCT). In the South East, the local bukas that the
production team visited include Ntachi-Osa Canteen, in the New Haven of
Enugu, Emily Restaurant and New Berries Park while in Abuja they were at
Bean Bag located at Ramaya Royal Park on Ahmadu Bello Way, Iya Oyo
Kitchen based in Wuye and a Kilishi joint located in Area 1 Garden in
Garki, Abuja.
Mr.
Fela Ibidapo, Group Head, Corporate Communications of Heritage Bank
said the bank was proud to be associated with the programme in order to
promote local foods and strengthen the domestic market.

He hinted that since indigenous food is part of our heritage, the bank will continue to chart a path forward to increasing local food production and processing, while supporting job growth and healthy communities.
He assured that the bank would continue to support the programme and also others that relate to the Nigerian heritage.

Speaking
on his experience on the new season, Adibua said the whole essence of
the show was that through that the travels and discoveries exposed them
to the lifestyles of the people they meet in different cities.

“I
love this season because I love the idea of meeting different people
and going to different locations,” Adibua said, adding that they intend
to go to more places in Nigeria and even outside Nigeria to showcase the
African cuisines to the outside world just like what the Chinese and
others had done.

Also
speaking Mrs. Biola Alabi, the Chief executive Officer of Biola Alabi
Media commended Heritage Bank for supporting the programme right from
the inception.

The
Lunch with Olisa show is a new food-related show in which Olisa Adibua
travels the breadth of the continent in search of authentic African
cuisines.

Olisa
takes his audience on a journey of culinary delight, as he explores a
variety of foods such as Ofada rice, Amala, Tuwo, Masa, Moin-Moin and
more. The show features not only food, but also real people who work
behind the scenes and ensure that the food is always ready to feed
Nigerians, those famished as well as those looking for that unique
gastronomical experience. These entrepreneurs are found everywhere
throughout Nigeria – under trees, at food stalls and roadside kiosks.

The
show was put together by Biola Alabi Media (BAM), an African media
company that develops and monetizes content for Pay TV, Free to Air
(FTA) television channels, OTT (Over-The-Top) TV and VOD
(Video-On-Demand).
Heritage
Bank, through its MSME account aims to help MSMEs grow their
businesses. The proposition is categorized into three different groups:
Heritage MSME Business classic with a maximum annual debit transaction
of N50 million, Heritage MSME Business pro with a maximum annual debit
transaction of N100 million and the Heritage MSME Business premium with a
maximum annual debit transaction of N250 million.

The
bank is one of the participating financial institutions in the Central
Bank of Nigeria (CBN’s) Micro, Small and Medium Enterprises Development
Fund (MSMEDF) Fund which was launched on August 19, 2014 in recognition
of the significant contributions of the Micro, Small and Medium
Enterprises (MSME) sub-sector to the economy.
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